San Diego Bowl Game Association
For 38 years, the Holiday Bowl has played a significant economic role in the success of San Diego’s tourism industry. With the addition of the Poinsettia Bowl in 2005 and its pre-Christmas playing date, the non-profit San Diego Bowl Game Association fills hotel rooms and provides patrons for restaurants and shops during two of San Diego’s slowest tourism weeks of the year. Since its inception in 1978, the San Diego Bowl Game Association has created an impact of more than $750 million for the region.
The mission of the non-profit San Diego Bowl Game Association is to generate tourism, exposure, economic benefit and civic pride for San Diego and its citizens by presenting the nation’s most exciting and entertaining bowl games and festivals of events. The San Diego Bowl Game Association is a non-profit 501(c)(3) organization which produces the Holiday Bowl and the San Diego County Credit Union Poinsettia Bowl.