San Diego Bowl Game Association

For 39 years, the Holiday Bowl has played a significant economic role in the success of San Diego’s tourism industry. The nonprofit San Diego Bowl Game Association fills hotel rooms and provides patrons for restaurants and shops during one of San Diego’s slowest tourism weeks of the year. Since its inception in 1978, the San Diego Bowl Game Association has created an impact of more than $750 million for the region.


The Holiday Bowl in Numbers

350,000 – number of San Diego hotel room nights generated since the recession of 2008


$750 million – generated in economic benefit for the San Diego region since the Holiday Bowl’s inception in 1978


242 – number of Holiday Bowl and Poinsettia Bowl alums who are currently on NFL rosters


23 – number of Holiday Bowl games not decided until the final two minutes


19 – number of Holiday Bowl games decided by 7 points or less


2 – number of Heisman Trophy winners who have played in the Holiday Bowl


11 – number of times BYU has played in the Holiday Bowl


34 – number of members in the SDBGA Hall of Fame


65,416 – largest attendance in Holiday Bowl history

OUR MISSION

The mission of the non-profit San Diego Bowl Game Association is to generate tourism, exposure, economic benefit and civic pride for San Diego and its citizens by presenting the nation’s most exciting and entertaining bowl game and festival of events. The San Diego Bowl Game Association is a nonprofit 501(c)(3) organization which produces the Holiday Bowl and a year-around festival of events.

Board of Directors

The San Diego Bowl Game Association is comprised of civic-minded business leaders and professionals. At the helm of this year’s bowl efforts is 2017 President Marlee J Ehrenfeld.

Meet Our Board

redcoat committee

Redcoat Committee

There are over 100 volunteers within the San Diego Bowl Game Association family. These dedicated individuals, known around San Diego as “The RedCoats” are integral to the success of San Diego’s bowl game and year-around festival of events.

Meet the Redcoats

redshirts

Redshirts

The San Diego Bowl Game Association RedShirt Committee is a group of young professionals, ages 21-35, who play a significant role in the production of San Diego’s largest annual festival of events.

Meet the Redshirts

Bowl Staff

The San Diego Bowl Games staff works full-time, year-round to ensure the success of the Holiday Bowl and ancillary events.

Meet Our Staff