San Diego Bowl Game Association

For 37 years, the Holiday Bowl has played a significant economic role in the success of San Diego’s tourism industry. And with the addition of the Poinsettia Bowl and its pre-Christmas playing date, the non-profit SDBGA is filling hotel rooms and providing patrons for restaurants and shops during two of San Diego’s slowest weeks of the tourism year. Since its inception in 1978, the San Diego Bowl Game Association has created an impact of $730 million for the local region.

The mission of the non-profit San Diego Bowl Game Association is to generate tourism, exposure, economic benefit and civic pride for San Diego and its citizens by presenting the nation’s most exciting and entertaining bowl games and festivals of events. The San Diego Bowl Game Association is a non-profit 501(c)(3) organization which produces the National University Holiday Bowl and the San Diego County Credit Union Poinsettia Bowl.


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